• Brand Strategy

Ashley provides consulting services to emerging & existing churches who want to increase productivity, reduce overhead costs, grow their congregation with innovative strategies, solutions, and business tools that promote organizational health with little to no staff. Her services include organizational consulting, where we partner with you by aligning your strategic vision, mission, processes, and organizational health. We do this through our agile approach and enterprise solutions that help the organization envision its potential, enable its staff and members, and elevate its teams to achieve success.

Ashley is a sophisticated, spiritual, and innovative Kingdom woman who wanted to bring her church administration experiences and strategic insight gained from her military and corporate assignments to the market. After taking the Brand Archetype Discovery Quiz, Ashley realized that she was the Magician which means she loves transformation, discovery, and casting vision.

As we began to develop her brand, we wanted to have majority of her color palette in the blue hues which is one of the colors that Magician archetype brands use when they are more corporate focused. We introduced dark chocolate and tan as secondary colors to compliment the blue hues. Her logo is simple represented with a box turned on its side like a diamond to represent the process of emptying out the box to embrace more innovative processes and the diamond which represents value, commitment, and durability.